Last Thursday, the usual support and admiration, humorous or not, of GoDaddy’s assets, disintegrated. A boycott against the domain name giant for its support of Stop Internet Piracy Act (“SOPA”) caused the company to change lanes and not only stop supporting SOPSA, but to come out and publically oppose the act.
CNET,reported that GoDaddy CEO Warren Adelman saw as increase in the number of domain name transfers and were motivated to drop support for SOPA because the legislation does not have a foundation of support among the Internet and tech community. After releasing the statement, GoDaddy’s domain registration rose by 20,748 domains.
GoDaddy hosts over 50 million websites globally. The idea of protesting was prompted last week by Jimmy Wales of Wikipedia. His announcement that all Wikipedia names would be moved away from GoDaddy was the inspiration for GoDaddyBoycott.org. The site urged consumers and companies to “boycott GoDaddy until they send a letter to Congress taking back any and all support of the House and Senate versions of the Internet censorship bill, both SOPA and PIPA.”
When, Imgur, a powerhouse in the Internet image hosting business, announced on Wednesday that it had changed its registry entries because of GoDaddy’s support of SOPA, other companies followed suit. It wasn’t soon after that Adelman made his announcement and GoDaddy business got back to normal.
This speaks volumes not just about the power of protest, but the value of protest that causes financial loss. The Occupy Atlanta folks have been at it for weeks and months. They cannot make change because their presence does not cause financial loss. Pair financial loss with a bit of protest, fueled by social media power, and it takes about a week to see progress. Interesting commentary on what moves people to action.